Is Your Web Site Secure Enough to Take Credit Card Orders?
Almost anyone can have a web site. This is good, if the web site is only going
to be used as a hobby/personal site or as a business advertisement site.
Anything more extensive than a static web site should be left to a professional
web designer or should be thoroughly researched. Credit card fraud and stolen
credit card numbers are at an all-time record high. An e-commerce site must NOT
be developed by a webmaster or site owner who doesn't fully understand internet
security issues.
Too often the hobbyist web master will develop an e-commerce web site without
the knowledge needed to make it secure. This is putting online consumers in an
unfair (and unsafe!) situation. Just because a web site advertises that it is
secure, doesn't necessarily make it so. There are very few web site owners that
would intentionally put their customers at risk. It is generally a case of the
web site owner thinking his site is secure, when it really isn't.
Generally, you are safe to assume that big corporate web sites are safe for
online ordering purposes. They have too much to lose to leave any security
risks. Yes, these sites can be hacked...but it isn't likely. The public should
be more concerned about the hundreds of thousands of small potato business web
sites that are being created by the web hobbyist.
So, how can you make sure that your site is credit card friendly?
The number one mistake that web site owners make, when accepting credit cards
online, is having orders e-mailed to themselves. This is an extremely risky way
to receive credit card information. These e-mailed credit card numbers can be
intercepted and copied.
Many people believe that if you put a web page order form on a secure page,
beginning with https://, that the credit card information is safe. This is
correct if you have the credit card numbers sent and stored in a secure database
environment. This is ABSOLUTELY INCORRECT if those credit card numbers are sent
via unencrypted e-mail. Even a hacker with limited knowledge of security issues
can harvest credit card numbers from unencrypted e-mail messages.
Another common mistake is to publish an online order form on a non-secure page.
If you place an online credit card order, look at the web site address on the
page that requests your credit card information. Normally you will be notified
that you are about to be transferred to a secure site, and a closed padlock will
appear at the bottom of your browser screen. The web site address MUST begin
with https:// and NOT http:// if it is secure.
Consumers: Never place a credit card order on a page
that doesn't start with https://.
Web site Owners: Never place an order form, that asks
for credit card numbers, on a page that doesn't start with https://. If you are
unsure how to do this, contact the company that hosts your web site. They can
probably help you set this up.
Protect your customers, build a secure site or have one built
for you!
The easiest and safest method, for the average person, to build an e-commerce
site is to find pre-packaged e-commerce solutions. Pre-installed shopping cart
systems usually have a user-friendly control panel that allows the site owner to
add/remove/change products without any knowledge of programming. Editing can
usually be done by filling out a few online forms via your web browser.
Next, find out which merchant/bank account/online payment processing companies
can integrate with that shopping cart system. The major benefit of integrating a
bank/merchant account/payment processing company with a shopping cart is that
the site owner is not involved in handling credit card transactions. Generally,
the order information (less the credit card numbers) are e-mailed to the web
site owner and the credit card numbers are sent, securely, to the processing
company. A processing company charges the customers' credit card and then gets
the actual payment to the site owners' bank account. This is the most secure
method for accepting credit card orders online.
Make sure that the web sites you visit and the web sites you own are safe - when
it doubt, ASK QUESTIONS. If you're in doubt as to whether or not a site is safe,
consult an expert. A false sense of security is worse than no security at all.
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